Paid Social Advertising
Paid social advertising was used to support Giant Promotions’ visibility within key markets and attract B2B attention through targeted, data-informed campaigns. Each platform was selected based on audience behavior and intended outcomes, helping reinforce brand presence and awareness across the region.
Audiences were developed using a combination of demographics, interests, and behavioral data, with retargeting applied to website visitors and previously engaged users to help increase conversions.
Campaigns were built around clear objectives, including awareness, traffic, and lead generation. A mix of visual assets and short-form content was used, with messaging focused on value, key benefits, and clear calls to action.
